After a four year hiatus, I recently rejoined Facebook to give it another shot. Here’re some insights I gained since I left.
With the help of Alex Schultz, one of the best Growth Hackers out there, Facebook learned how to hook you quickly by ensuring you were able to make 10 friends in 14 days.
Shortly after rejoining I unfriended 15 people to get back down to 30 and felt the AI kick in to keep me before I even finished sending apology letters.
Facebook throttles the speed with which you can Like things so you cannot gain social influence without consuming more.
Facebook wants to know where you are at all times, and will track every move you make if you let it. To help get this information they built a Nearby Friends feature. Pictured here, a screenshot of the disclaimer:
You know those free dating apps that have you swiping for love in all the wrong places? Many monetize you by tying your information into the Social Graph and apply the information to sell you a prescribed future based on deep knowledge of your darkest secrets.
Facebook knows so much about you they can easily get you arrested.
When you leave Facebook you may never see your photos again. Or at least I didn’t when I originally left. Even after two separate requests for my photo bundle, messages to Facebook support went unanswered.
Same goes for Instagram app — you lose everything. When you leave Instagram there isn’t an option to download your images. This is contrary to how Snapchat Memories works.
Not on Facebook or Instagram? Well then you probably use WhatsApp, also owned by Facebook. And guess what, Facebook made it free and plan to monetize users using metadata collected about you. It’s no wonder China hasn’t allowed Facebook since 2009 and later blocked WhatsApp altogether.
I’ve been back on Facebook for less than two months since my four year break, and I’m already starting to wonder why I got back on. But, then again, I must admit I’m fairly pleased with the 10 friends I’ve made in the last 14 days.